One of the most common questions we get here at World Wide Web Designers is “Why do I need SEO?” Luckily that’s a question we love to answer, partly because it gives us a change to sound super smart to our clients, but mainly because it means we get to help our new and existing clients improve their organic web traffic, web leads or sales.

Common Question #124: Why Do I Need SEO?

TL;DR Version | SEO = More Web Traffic = More Sales/Conversions

Long Version | SEO stands for Search Engine Optimization, a practice used to improve website search engine rankings on major search engines like Google, Bing or Yahoo by optimizing website content to follow the most current SEO standards. A new website can take as long as 4 weeks and sometimes longer to be picked up by most search engines, however this can be drastically reduced with common SEO methods. Ask us how with the form below or here!

Now you might be asking what search engine rankings are and what they have to do with your website and it’s success on the internet, so let us elaborate a little. Your websites search engine ranking is what determines your websites placement among search results when a keyword or keyphrase is searched. This rank is calculated using an algorithm which different factors regarding the content of your website, who’s linking to your website and how often. A better ranking means a better search engine placement which directly translates into improved search engine web traffic and ideally website leads.

Target Locally, Then Globally

Say you were looking for lawn mowing services in Oconomowoc, Wisconsin. You’d most likely head over to Google and search “lawn mowing services” getting you results that are incredibly generic to all of Wisconsin and even the surrounding states. However with web traffic becoming more specific in their search queries, such as “lawn mowing services Oconomowoc” we can target lawn mowing services by city which will most certainly provide fewer, but much more relevant search results and information to those searching. Creating web pages based on this idea will most certainly help kick start your businesses search engine rankings.

For more information about localized search engine optimization, please contact us using the form below or give us a call at 847-345-3452 and we’ll be happy to help!

Answer Your Customers Questions Before They Even Think Of Them

After you’ve focused on your core service areas, we recommend then focusing on answering any possible questions your customers may have about your product or service. Consider a frequently asked questions page or FAQ page.

The hard part is thinking like the customer. Don’t worry though, we’re here to help! Some basic questions that can help immensely are answering: what does your product or services do? What does it solve for the customer? What is a scenario that can show the benefit? Why should the customer use it? What value does it have to the customer? Answering these types of questions will give you a solid base to work with and expand on. The more information provided to your web traffic will result in not only better search engine rankings, but an increase in leads as well!

At World Wide Web Designers, our goal is to provide all of the services and know how needed for a small business to succeed in the online world. From logo creation to web design to search engine optimization, we’re here to provide our expert knowledge every step of the way. Let us help you achieve your small business websites full potential and get the search ranking it deserves.

Call us today at 847-345-3452 or contact us with the form below for more information about search engine optimization for small businesses or any other web related issues and we’ll be happy to help!