No more than 150 words broken up without breaking up with a header (h1 – h6 tag)
Subheadings should reflect the topic of your copy.
The copy should score be 60-70 on the Flesch Reading index test. Less that 60 is considered too complicated for the average person. Shorter, more concise sentences help the ease of reading.
The focus keyphrase should be found approximately 1% of the text (naturally.)
Title and first sentence of the description of the page (meta description) must include the keyphrase.
The title must be between 35 and 65 characters.
The focus keyphrase must appear naturally towards the begining of the first paragraph of the copy.
It is recommended to include the target keyphrase in subheaders. While not crucial, this is beneficial.
3 or more consecutive sentences should not start with the same word.
No more than 20% of sentences should contain 20 or more words.
30% of sentence should begin with transition words and phrases.
Avoid use of passive voice.
Evenly distribute headings and subheadings. Remember, we can go up to 6 levels of subheadings.
Add approximately 1-2 internal links every 500 words.
Add approximately 1-2 external links every 500 words.
If more than 1400 words, include an outline at the top of your page. This onpage anchor navigation, or jumplinks, will help organize/structure the page content and enhance the usability of a lengthy page. (For example, any page with content on Wikipedia has jumplinks in the “contents” box toward the top of the page: https://en.wikipedia.org/wiki/Email_marketing.)
