WHAT’s THE DIFFERENCE BETWEEN A Landing Page AND A Blog

Basically, to categorize an article as a blog or a landing page, it boils down to the writer’s intent.  Since blogs and landing pages are technically identical to Google’s robots (wp_posts in the WordPress mySQL database rendered on the front-end as HTML styled with CSS), it does not make a difference SEO-wise whether an article is a landing page or a blog. They both will lure traffic organically from search engines and be linked similarly throughout the site.

However, semantically, there must be a difference. The consensus amongst SEO professionals is a landing page is a more informative piece of writing. They are made to inform and convert readers into customers. A blog engages potential customers with enticing, easily-digestible articles.  At the same time, a blog may inform the reader about your company without a sales pitch to distract them.

What Other SEO Pros Say

“The difference between blogs and landing pages are, a landing page is more discussing a product or service you provideA blog is meant to be more interesting in general than a landing page. Don’t get me wrong, you want both to be interesting. With landing pages, generally my main focus is SEO, ranking for the keyword phrase that we are targeting.”

 

-Digital Marketers Chicago

 

A landing page is any webpage where you send visitors, in order to initiate a conversation and close a deal. Effective landing pages are often standalone web pages with a single focus; a call to action pointed at your target audience. Hopefully this is a lead magnet for you.”…

“It’s easier to capture conversions from a well-designed landing page than it is from a homepage or blog post because they have one singular goal.”

 

– Neil Patel

 

Landing Page

·       Formal

·       Factual

·       Informative

·       Straightforward Title

·       Linked in main nav and/or logically throughout site

·       Made to convert

Blog

·       Casual

·       May include opinion

·       Enticing & Engaging

·       Question Article, Listicle, Interview, Opinion Piece

·       Linked in blogroll and/or logically throughout site

·       Not “salesy”

Conclusion: The Line Is Drawn In Sand

Of course, occasionally, the line can be blurred between the two. An article can be written casually, yet still be a straightforward topic and written to drive home sales.  It would fall somewhere between my distinct classification, as a “Casual Landing Page” or an “Informative Blog.”

I like to keep a logical distinction between the two, so when projects are assigned/written, the writer knows the intent of the article and whether or not it is meant to be formal or casual.