What Exactly Is Search Engine Marketing?
Search Engine Marketing, SEM for short, is a broad term that encompasses any method of advertising that makes use of an online search engine in some form.
Search engine marketing is generally done between two methods, one being paid search advertising on search engines using Google AdWords or Bing Ads on a cost per click bidding basis, and the second being organic optimization methods through Search Engine Optimization, or SEO for short, which improves search rankings for keyword searches you want your website to appear. Both are equally effective in their own ways, but are even better when combined together.
Paid Search Advertising
Paid search advertising is one of the quickest methods to get your website to appear on the 1st page of search engine results with needing even the most basic SEO. Paid search requires advertisers to bid on a cost per click basis for ad space on search engine results, directing traffic to their website. Using this method allows advertisers to effectively target both keywords and user locations to ensure those clicking on the ads are as relevant as possible.
Search Engine Optimization
Search engine optimization works by improving your search engine rankings for keywords and keyphrases you want your website to show up for in search engine results by providing search engine users on your website with the useful, quality content that provides them with the information that they were looking for. Through various optimization methods, we can ensure your website is ranked as efficiently as possible by both search engine robot crawlers and your website traffic.